Why Writing Ninja Works
The Science Behind Story Brainstorming
No more writer’s block. No more forgotten or lost ideas. No more stress about what to write. Writing Ninja isn’t traditional writer’s block software; it helps you discover your story with prompts and focused story exploration designed to be super fun and creatively freeing. Our one-of-a-kind Brainstorm Boards® help you explore possibilities and capture ideas so you can keep developing your story until it’s done.
Did you know that “prompts are a simple, inexpensive, and powerful tool for helping people follow through on their intentions” 1 (source)
That’s part of why Writing Ninja works: instead of waiting for inspiration, you always have another possibility to explore.
Because developing a story without a way to explore and capture your ideas can make it easy to lose momentum. How many times have you started a story only to peter out after a few pages? Or struggled to finish, only to be met with “It’s good, but… it’s just missing something.” Well, Writing Ninja lets you easily discover that special “something” so you can write an amazing story — fast.
Coming up with fresh ideas for your story can be difficult because “we think in a loop… The cycle occurs about three times a second — evaluating our plans, getting inputs and developing new plans.” 2
— Dr. Robert Bilder, Director, Tennenbaum Family Center for the Biology of Creativity, UCLA (source)
Unlock Your Unconscious.™
Writing Ninja helps get ideas out of your head so your imagination has room to work.
When you use a Brainstorm Board®, you’re not waiting for the perfect idea to appear. You’re just having fun, exploring simple prompts, discovering story possibilities, and easily collecting ideas as they come.
Dr. John Stern, a neurology professor at UCLA’s Geffen School of Medicine, explains, “people experience creative insights when they’re doing something else, when they’re distracted, when they’re not forcing an idea to come.“3 (source)
By answering a couple of quick prompts, Writing Ninja distracts that pesky, over-thinking “Analytic Brain,” allowing you to unlock your unconscious and discover ideas you didn’t even know you had.
Numerous studies have shown that “people can better recognize creative ideas unconsciously.” 4 (source)
Let Story Discovery Be Fun Again!
Writing Ninja helps you discover story ideas and keep them safe and organized. Our Brainstorm Boards® allow you to simply focus on one piece of your story at a time while keeping the ideas you discover organized and easy to find.
To successfully “make writing a more pleasurable and easy-going experience” a National Endowment for the Arts study showed that using “brainstorming and free associations techniques to stimulate the overall writing task” can increase productivity dramatically. 5 (source)
So don’t worry if you don’t know every piece of your story. Writing Ninja’s got your back. Explore story possibilities and discover the best possible version of the story you know you have inside of you. Our Writer’s Tools allow you to quickly get to the heart of your amazing story.
Dr. Stern states, “we can foster creativity (by) recognizing that perception is flexible. It’s as simple as ‘how many ways can you see that’… It’s best sometimes to just let go of the idea, sometimes it’s best to follow an idea — and not drill yourself into a corner of this is how it has to be.” 6 (source)
A story is easier to develop when you have somewhere to explore ideas, test possibilities, and keep track of what you discover. A steady stream of fresh ideas and inspiring story exploration can help you develop stronger stories, faster.
Ready to discover your story?
A global study found that 78% of people wish they had more creative ability. 7 (source) You don’t have to be one of them.
Spark Your Creativity.™
Start developing your story for free
References
1: Harvard Business School — Rogers, Todd, Katherine L Milkman, Leslie K. John, and Michael I. Norton. “Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks.” (Page 1) Behavioral Science & Policy 1, no. 2 (December 2015): 33–41.
5: Dr. Mark Runco, Page 14 — National Endowment for the Arts: “How creativity works in the brain: insights from a Santa Fe Institute working group / cosponsored by the National Endowment for the Arts.” (Page 14) Prepared by Deanne and Gary Gute, Creative Life Research Center, University of Northern Iowa (2014)
9: National Endowment for the Arts: “How creativity works in the brain: insights from a Santa Fe Institute working group / cosponsored by the National Endowment for the Arts.” (Page 21) Prepared by Deanne and Gary Gute, Creative Life Research Center, University of Northern Iowa (2014)
12: Doug Aitken quote, Page 21 — National Endowment for the Arts: “How creativity works in the brain: insights from a Santa Fe Institute working group / cosponsored by the National Endowment for the Arts.” (Page 21) Prepared by Deanne and Gary Gute, Creative Life Research Center, University of Northern Iowa (2014)
2: Dr. Robert Bilder, Page 20 — National Endowment for the Arts: “How creativity works in the brain: insights from a Santa Fe Institute working group / cosponsored by the National Endowment for the Arts.” (Page 19) Prepared by Deanne and Gary Gute, Creative Life Research Center, University of Northern Iowa (2014)
6: Dr. John Stern, Page 19 — National Endowment for the Arts: “How creativity works in the brain: insights from a Santa Fe Institute working group / cosponsored by the National Endowment for the Arts.” (Page 19) Prepared by Deanne and Gary Gute, Creative Life Research Center, University of Northern Iowa (2014)
10: US National Library of Medicine, National Institutes of Health: “The scientific study of inspiration in the creative process: challenges and opportunities” (Page 2) Victoria C. Oleynick, Todd M. Thrash,* Michael C. LeFew, Emil G. Moldovan, and Paul D. Kieffaber Front Hum Neurosci. 2014; 8: 436. Published online 2014 Jun 25. doi: 10.3389/fnhum.2014.00436 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4070479/
3: Dr. John Stern quote, Page 17 — National Endowment for the Arts: “How creativity works in the brain: insights from a Santa Fe Institute working group / cosponsored by the National Endowment for the Arts.” (Page 17) Prepared by Deanne and Gary Gute, Creative Life Research Center, University of Northern Iowa (2014)
11: Harvard Business School — Rogers, Todd, Katherine L Milkman, Leslie K. John, and Michael I. Norton. “Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks.” Behavioral Science & Policy 1, no. 2 (December 2015): 33–41.
4: Frederica Gonçalves, Ana Caraban, Evangelos Karapanos, and Pedro Campos. 2017. What Shall I Write Next?: Subliminal and Supraliminal Priming as Triggers for Creative Writing. In Proceedings of the European Conference on Cognitive Ergonomics 2017 (ECCE 2017). ACM, New York, NY, USA, 77-84. DOI: https://doi.org/10.1145/3121283.3121294
8: US National Library of Medicine, National Institutes of Health: “The scientific study of inspiration in the creative process: challenges and opportunities” (Page 1) Victoria C. Oleynick, Todd M. Thrash,* Michael C. LeFew, Emil G. Moldovan, and Paul D. Kieffaber Front Hum Neurosci. 2014; 8: 436. Published online 2014 Jun 25. doi: 10.3389/fnhum.2014.00436 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4070479/
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