About Bloggin’ Ninja

Bloggin’ Ninja® is a one-of-a-kind Bootstrap Marketing Platform that empowers entrepreneurs to create professional marketing content with confidence.

The Bloggin’ Ninja Mission

We created our software because we love underdogs.

David and Goliath. Rudy. (“Rudy. Rudy. Rudy!”) For every dreamer toiling away in their garage, basement, or kitchen table… this is for you. We started Writing Ninja so entrepreneurs, small business owners, solopreneurs, mompreneurs, creativpreneurs… all the “Little Guys” (like us!) can have marketing tools to create content as professional and polished as the “Big Guys.”

We believe brand storytelling should be available to everyone, not just big companies with marketing teams and big budgets. 




Our Core Values

These six principles drive everything we do.

Empower Every Entrepreneur

Everything we do goes through the lens of a solopreneur. If one person can’t do it alone, we iterate until they can. We want to help everyone do better marketing, regardless of company size or budget. As underdogs, we have to stick together!

Be Bold, Brave & Bootstrapped

As a self-funded company, we strive to delight our entrepreneurial customers – but on our own terms, not chasing some VC’s idea of a profitable feature set. We’d rather be badass than big… daring instead of boring… different rather than same.

Have Serious Fun at Work

Everything’s better when served with a smile. No matter how hard the entrepreneurial grind can get, we strive to make marketing as easy, enjoyable, and, dare we say, as fun as possible. We may make software, but we’re also people who really enjoy what we do. And we’re here for you!

Help Do More In Less Time

Shortcuts. Hacks. Time savers. We’re all about streamlining and smoothing out your marketing workflow. Around the office we call it the Smoove Test; “Is it smoove yet?” No? Then keep going until it is. Smoother, better, faster — marketing in minutes.

We’re Our Own Customer

We practice what we preach; we exclusively use Bloggin’ Ninja for all of our marketing. We never spend a dime on ads, never hire SEOs or marketing pros. We use our own platform to create content. That’s it. (So, if you’re here, you know Bloggin’ Ninja works… coz you found us through content marketing!)

Equity, Equality & Diversity

The time of being underused and overlooked is over. It’s the hour of the female founder. The minority trailblazer. Stay-at-home mompreneur. It’s just… our time! Let’s gooo…!!

Noi Louden Photo

Founding Ninja

Hiya! 👋 I’m Noi Louden, a marketing veteran with 25+ years experience and the founder of Writing Ninja. After beginning my freelance career in television as an editor, I developed and worked for national brands and marketing campaigns. Between gigs, I wrote screenplays and whipped up side-hustle sites using organic traffic — and coached others to do the same. (Yeah, I like to stay busy!)
I’ve spent my career brainstorming creative ideas, building & growing websites, and helping companies big and small sell their brands. And now I’m excited to put all of my experience into our software and share it with you. Together, we can make it happen!

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Ninja Backstory

Turning two side-hustles into one new business: Writing Ninja


As a screenwriter for many years, Noi created a brainstorming system to help her efficiently produce content. She developed and fine-tuned a series of checklists, calendars, & spreadsheets until she’d honed a fun, creative, and efficient workflow that helped people write fiction. In 2017, she decided to turn these popular, helpful documents into an online platform for fiction writers to develop novels and screenplays.


As a new mom, Noi looked for a way to make money from home and between gigs. She started her first blog in 2004 and never looked back. Creating one side-hustle site after another,  she never bought ads or professional SEO. Over the years, she figured out how to generate organic traffic (before social media was around to help!) with what she calls “honest optimization.” Soon, she was coaching others to do the same. And now…

Writing Ninja and Bloggin' Ninja logos

One Ninja, Two Ninja, Orange Ninja, Blue Ninja

We combined decades of branding, writing, and blogging experience to create Brand Storytelling in Bloggin’ Ninja and Fiction Storytelling in Writing Ninja.

Both branches of Writing Ninja help writers save time and consistently write stronger content, regardless of experience level. Here’s how it all came about:

February 2017: Writing Ninja development begins with Screenwriting Ninja.

November 2018: Responding to market demand, we shift focus to marketing and pivot to Bloggin’ Ninja.

March 2019: Beta Testing begins with a few brave small business owners, then opens to accept a small, diverse team of entrepreneurs from all kinds of businesses.

Fall of 2020: After over a year of working hand-in-hand with all of our entrepreneurs, we publicly launch Bloggin’ Ninja.

Coming Soon: Development continues on the fiction side of Writing Ninja. (We can’t WAIT to introduce you to this unique, fun way to get your story out of your head and into the world!)

"Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else."

–Sara Blakely, founder of Spanx

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Bloggin’ Ninja® is a bootstrap marketing platform packed with content marketing tools that help entrepreneurs tell their brand story.


On the Ninja Blog


From your first blog post to daily content marketing tools, Bloggin' Ninja is the secret weapon you need to bootstrap your marketing.

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