About Writing Ninja®
Writing Ninja® is an online story development platform that makes it really easy for writers to create professional-quality stories for screenplays and novels.
The Writing Ninja Mission
We created our software because we love underdogs.
David and Goliath. Rocky. Rudy. (“Rudy. Rudy. Rudy!”) For every dreamer writing away in bookstores, coffeehouses, or kitchen tables… this is for you. We started Writing Ninja so every screenwriter, novelist, film student, indie film producer, and fiction writer can have fun tools to create stories as professional and polished as the Pros.
We believe great stories can come from anyone, anywhere.
WHAT WE STAND FOR
Our Core Values
These seven principles drive everything we do.
Empower Every Writer
Everything we do goes through the lens of a screenwriter. If a new writer might struggle with something, we iterate until it’s fun and easy. We want to help everyone write better stories, regardless of experience. As underdogs, we have to stick together!
Have Serious Fun at Work
We believe everything’s better when served with a smile. No matter how hard the grind can get, we strive to make writing as easy, productive, and, dare we say, as fun as possible. We may make software, but we’re also people who really enjoy what we do. And we’re here for you!
Help Do More In Less Time
Shortcuts. Hacks. Time savers. We’re all about streamlining and simplifying your writing workflow. Around the office, we call it the Smoove Test: “Is it smoove yet?” No? Then keep iterating until it is. Smoother, better, faster tools make better, faster, stronger stories!
We’re Our Own Customer
We practice what we preach; we use Writing Ninja to develop our own stories, not only when we test the platform, but for our pleasure writing as well. It’s why we made Ninja — so we could use it ourselves. 🙂
Equity, Equality & Diversity
The time of being underused and overlooked is over. As a minority, female-founded company, we’re passionate about going out of our way to provide equal opportunities to all genders, ages, and ethnicities.
Be Bold, Brave & Bootstrapped
As a self-funded company, we strive to delight our creative customers – but on our own terms, not chasing some VC’s idea of a profitable feature set. We’d rather be badass than big… daring instead of boring… different, not ordinary.
Emulate Billy Wilder
As the late, great screenwriter famously said, “Know where you’re going. The more subtle and elegant you are in hiding your plot points, the better you are as a writer.” We try to bake that into everything we make.
Basically, the Writing Ninja mission is to build a fun, creative story development platform to help writers of all experience levels develop stronger screenplays and novels — without formulas or rigid instruction but with tons o’ fun!
"Know where you're going. The more subtle and elegant you are in hiding your plot points, the better you are as a writer."
–Billy Wilder
Founding Ninja
Noi Sabal is a film and television veteran with more than 25 years of industry experience and the founder of Writing Ninja®.
She has been writing screenplays since she convinced her high school history teacher to accept a screenplay instead of a term paper. After studying creative writing at Emerson College and screenwriting at the UCF Film School, Noi worked as an editor on dozens of broadcast television shows and independent films. Her work has aired nationally and internationally on networks including ABC, Fox, Disney, Nickelodeon, Sundance, and more.
On one of her shows, Noi met her mentor, Al Burton, Norman Lear’s Director of Development, who taught her about comedy, storytelling, and life in the industry. He encouraged her to embrace her offbeat, sarcastic comedic voice and to pursue writing. After years as a motion graphic designer and video editor, Noi returned to her first love: screenwriting.
For more than two decades, she has written screenplays, taught storytelling at the university level, and consulted on scripts for writers and producers.
Noi was later featured in Post Magazine for her innovative use of a software company’s emerging technology, which led the company to recruit her to its engineering department at its California headquarters. For several years, Noi worked with engineers, then began traveling internationally as a brand ambassador, helping bridge the gap between technology and creative storytelling.
Today, Noi brings together her experience in production, software, and writing to create Writing Ninja®, the one-of-a-kind suite of online tools that empowers screenwriters to build better stories, one Brainstorm Board® at a time.
Ninja Timeline
Combining decades of production, writing, and software experience
Writing Ninja helps writers save time and consistently write stronger stories, regardless of experience level. Here’s how it all came about:
February 2017: Writing Ninja development begins with Screenwriting Ninja.
May 2017: Writing Ninja proof of concept presented to Harvard Square Script Writers.
November 2018: Responding to market demand, we shift focus to marketing and pivot to Bloggin’ Ninja.
March 2019: Beta Testing begins with a few brave small business owners, then opens to accept a small, diverse team of entrepreneurs from all kinds of businesses.
Fall of 2020: After over a year of working hand-in-hand with all of our amazing entrepreneurs, we publicly launch Bloggin’ Ninja.
Nov 2021: With Bloggin’ Ninja now happily helping small businesses, development shifts back to the fiction side of the biz: Screenwriting Ninja.
Summer 2023: Beta Testing begins as a few brave screenwriters and novelists start using Screenwriting Ninja.
Fall 2023: Users request AI features (but optional — coz not everyone wants it!). Start adding transparent, opt-in AI into several key Brainstorm Boards.
Spring 2024: Based on feedback, we develop a streamlined new workflow to help writers quickly discover the core of any story: The Ninja Nine.
Spring 2025: We return introduce a new cohort of writers to help us shape a unique, fun, and fast way to get your story out of your head and into the world.
Winter 2025: Our tiny lil’ team lets new Ninjas into Early Access while we continue development, squashing bugs and making improvements based on feedback.
Now: Early Access is in full swing! We’ve had hundreds of Ninjas join our creative story development mission.
Want in on the fun? Apply for free Early Access and get all the creative tools Writing has to offer now, before everyone else.
Want to see what Writing Ninja does?
Come on in and play with Writing Ninja, 100% free. Grab a free-forever account
"Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else."
–Sara Blakely, founder of Spanx
Writing Ninja is a story development platform that makes it really easy for writers to create professional-quality stories for their screenplays and novels.
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