Content marketing strategy made easy.

Groundwork and Bloggin’ Ninja are joining forces to bring together an ah-MAZE-ing group of local content experts to help Southcoast small business owners and entrepreneurs navigate their content creating journeys. More than FIFTEEN experts and staff are gathering for one weekend, with one goal: to help Content Campers climb and conquer Mt. Content.

Countdown to Content Camp: April 27 & 28, 2019








One Weekend. Six months of Content.

Content (Camp) Made Easy.

We’re bringing together a HUGE value for the price! Here’s what you’ll get when you come and geek out with us at Content Camp 2019:

Tons of Workshops

How to write, what to write, media to add, when to do it… We’ll cover everything you need to start (and keep!) you posting.

Panel Discussion

Social Media experts will share their Social Media tips-n-tricks and answer your questions on all social media platforms.

Working Sessions

Get help with the specific challenges of your business, industry and customers with the help of speakers after sessions.

Support & Community

You don’t have to go it alone! Come to camp and we can all work together to get your Content Calendar in order. 

Food and Fun

We’ll feed you breakfast and lunch on both days, and we’ll provide snacks and spirits for Happy Hour after the last session on Saturday.

Content Camp T-shirt

Get a shirt with this year’s Content Camp 2019 logo to show your content creating pride!


Get a 6-month Community Membership to New Bedford’s coworking space Groundwork: $180 value.

Bloggin’ Ninja

Get a coupon code for 6 months of membership to Bloggin Ninja once it’s launched Summer, 2019: $179 value.


Mark Devincentis

Owner, Bottom Line Consulting

20 years in marketing and sales as an individual producer, sales manager and RVP of Sales for Citigroup. I currently work with small and medium sized businesses in 11 states and 4 countries on marketing and sales strategies. My focus is on utilizing the right tactics to support the right strategy for effective long term growth. What makes me different is I can sit down with any business owner and in doing a short business assessment, find $10,000 minimum in wasted monies or lost opportunities.
Social: Linkedin: madevincentis

SESSION: Identifying Your Target Market Workshop: Saturday @ 10:00am

Tricia Breton

Owner, Tricia Breton Communications

I’m a communications and marketing professional who helps entrepreneurs and small or mid-sized businesses develop appropriate and sustainable marketing strategies to sell or market their product, service, or brand. To do this, I help determine who the customer is, what is the best message to share with them, and how to share that message. I earned my bachelor’s degree in English and women’s and gender studies from UMass Dartmouth. After my undergraduate studies, I continued my education at UMassD where I earned my master’s degree in professional writing. When I’m not working, you’ll find me raising my teenager, almost-teenager, and chocolate lab, as well as probably running through the streets of New Bedford.

Social: FB – triciabretoncomm IG – triciabretoncomm
SESSION: Customer Journey Mapping: Saturday @ 11:00am

Lunch & Networking (12-1)

Noi Sabal

Owner, Bloggin’ Ninja

Noi has always loved putting on a show. Whether it’s writing, creating or innovating, she’s been making stuff up for money since film school. Starting as a motion graphic designer and editor on tv shows, Noi’s work has been on Disney, Nickelodeon, ABC, Fox, WB, ESPN, Discovery Channel, and Sundance. Her cutting-edge digital video editing has been recognized on a national level, with Post Magazine profiling her on multiple occasions. Between editing gigs, she traveled the world teaching her innovative ideas for tech giants like Adobe.
Noi has also worked on viral marketing campaigns for book publishers and game companies, including national bestsellers for Penguin Books and Warner Bros Interactive. She’s written numerous screenplays, the latest of which garnered acclaim from six national competitions and was hailed as “fresh and funny” and “sharply written” by the Nicholl Fellowship.
Blogging since 2004, Noi has created sites generating organic traffic up to 3,800 unique visitors PER DAY (proving that choosing the right URL and writing authentic content can drive traffic to sites – without spending a dime!).
Now she’s taking her freelance creativity on an entrepreneurial journey: Bloggin’ Ninja. For the past two years, Noi has been developing online software to help writers brainstorm, develop and write content.
Social: @writingninja

SESSION: How to Brainstorm Blog Topics: Saturday @ 1:00pm

Matt Medeiros


For the last twenty years, Matt Medeiros has published digital content in the form of websites, blogs, digital products, and all the way to podcasts. He’s a founding member of the local digital agency, Slocum Studio, and is the owner of which publishes the We Are Here podcast covering local entrepreneurs and digital consultants. Matt hosts the #1 WordPress podcast for entrepreneurs, the and teaches people how to use the software on his YouTube channel, You can find Matt during the day as a member of the online sales team at,
Social: @mattmedeiros

SESSION: YouTube and Podcasts: Saturday @ 2:00pm
SESSION: Social Media Panel Discussion: Saturday @ 3:00-5:00pm

Ellie Fragata
My name is Ellie Fragata, 28 years old, a New Bedford native and still living here today. I’m a Creative Marketing Manager at T.J.Maxx, where I lead a team of four copywriters who develop campaigns across dozens of digital touch points daily. Over the past eight years, I’ve written campaigns and developed content strategies for a number of brands, including Victoria’s Secret, Karmaloop, Alex & Ani, Living Proof and even the incomparable city New Bedford. Of all the voices I’ve gotten to bring to life, one thing has remained consistent – I’m always most passionate when I can create innovative, content-driven brand experiences that are moving and memorable to the consumer.
Social: @makav.ellie – Instagram.   Ellie Reis – Facebook

SESSION: Social Media Panel Discussion: Saturday @ 3:00-5:00pm

Mia Germain


As a 360 storyteller, Mia does more than squabble with run-on sentences. With more than five years of editorial and advertising experience, she’s obsessed with innovating new ways of creating brand equity through useful and effective content. Her time at Emerson College instilled creativity and communication, which she followed up with courses at Harvard Business School to root all of her efforts in business strategy and clear return on investment. She also works with in-house talent and agencies as a strategist, editor, and mentor. No matter which hat she’s wearing, her goal is always to create experiences that fuel all stages of the customer journey through game-changing content. So far in her career, Mia has worked with organizations across a wide range of industries and around the world—from Universal Music Group in Los Angeles to Sid Wainer & Son in New Bedford and Terra di Lucca in Italy. If she’s not working, she’s in the kitchen whipping up a new IG-worthy recipe with her pet corgi/sous chef Marco Polo.
Social: IG: @miabgeminiani

SESSION: Social Media Panel Discussion: Saturday @ 3:00-5:00pm

Tony Guarnaccia

Owner, Big Fish Results

With 20 years digital marketing experience working with thousands of small businesses and over a dozen Fortune 500 companies, Tony Guarnaccia founded Big Fish Results to “Grow Market Leaders and Drive Positive Change” through the Market Leadership System, the only marketing platform specifically created for businesses that are or strive to be the “Big Fish” in their market.

Social: @bigfishresults

SESSION: Social Media Panel Discussion: Saturday @ 3:00-5:00pm

Tyson Moultrie

Partner & Chief Comm Officer, Why Blue Matters®

Tyson is Partner & Chief Comm Officer at Why Blue Matters®, and currently 1/3rd of the Hosts from the Diversified Game Podcast. A Forbes 30 Under 30 Nominee for C/O ’17, GQ Insider, Socialpreneur, Creative Brand Strategist, Serial Entrepreneur, Marketer & Public Speaker. Co-author of “Inspired by BLUE” and USAF Vet with a knack for helping brands reach their full potential.
Socials: @typhoenixlive @gamediversified @whybluematters

SESSION: Social Media Panel Discussion: Saturday @ 3:00-5:00pm


Thayer Weinblad

Co-Owner, Weinport Creative

Thayer is Co-Owner of Weinport Creative, a brand-centric creative company based out of New Bedford. Thayer studied Graphic Design and Illustration in college but realized her love for all types of visual communications while working on her professional career. Over the past ten years, she’s worked with brands in New England, Michigan, and Kentucky to help them establish their visual identities. When she’s not art directing photo shoots or designing a catalog, Thayer can be found working on her hand lettering skills or enjoying the great outdoors.

SESSION: Using Visuals to Capture Your Audience: Sunday @ 10:00am

Kate Brierley

Senior Writer, Schneider Electric

Kate Brierley is a senior writer in global marketing at Schneider Electric, and a Bustle Digital Group contributor. Her freelance clients range from electricians to vineyards and legal firms to local farms. Kate is a lover of handwritten notes, rescue pets, and sour candy. A RI Press Association Editorial Award winner, she earned a bachelor’s in journalism and master’s in library and information studies from URI. She is a mom of two toddler boys.
Socials: Linkedin:  katebrierley Romper: kate-brierley-1911237

SESSION: Find Your Writing Tone and Voice: Sunday @ 11:00am

Lunch & Networking (12-1)

Sarah Athanas

Co-founder & Owner, Groundwork

Past experience:
I directed a web-development team in Buenos Aires, followed by several years of work as a marketing consultant. I also directed and filmed a documentary while living in southern Chile. I graduated from the University of California, Santa Barbara with a degree in studio art.
Cares about:
Belonging to a community. Helping people thrive and grow. Finding ways to express myself creatively. Making time for adventure in the mountains and the ocean. My Zen sangha.
Little-known fact:
I traveled by bicycle and raft for about 6 weeks while filming my documentary in the Patagonia region of Chile. We slept under the stars, made friends with strangers, and drank copious amounts of yerba mate.

SESSION: Blog Tactics: Sunday @ 1:00pm

Alicia Porter

Communications Lead, Buzzards Bay Coalition

For over a decade, Alicia’s passion for clear, effective communications has led her over the river and through the woods — literally — as the communications lead for environmental organizations, most recently at the Buzzards Bay Coalition in New Bedford. Alicia’s broad communications experiences range from strategic planning, messaging, and branding to day-to-day content creation, social media and email marketing, and publicity.
Session Description: A content calendar is where the rubber meets the road for your marketing efforts. In this workshop, you’ll brainstorm ideas that will help you plan your next six months of content, plus get helpful templates and tips for creating a calendar that works for your day-to-day business.
Social: Twitter: @alicianporter

SESSION: Content Calendar: Sunday @ 2:00pm

Workshop Session

Let’s put it all together!

Work with some speakers and Content Camp staff to round out your content plans. Leave with a solid plan: an understanding of who you’re targeting, where you’re going and what you’re going to say over the next 6 months. 

Interactive Work Session: Sunday @ 3:00-4:00pm

Need more info?

Here’s a PDF with all the deets you can download and share. 

This two-day immersion is designed for small business owners and entrepreneurs who want to create an effective content marketing strategy with limited time and budget. Seating is limited, so this event WILL sell out! Tickets on sale now: 

$149 / $99 early bird (Until March 29)
$99 Groundwork Members

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