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I’m a communications and marketing professional who helps entrepreneurs and small or mid-sized businesses develop appropriate and sustainable marketing strategies to sell or market their product, service, or brand. To do this, I help determine who the customer is, what is the best message to share with them, and how to share that message. I earned my bachelor’s degree in English and women’s and gender studies from UMass Dartmouth. After my undergraduate studies, I continued my education at UMassD where I earned my master’s degree in professional writing. When I’m not working, you’ll find me raising my teenager, almost-teenager, and chocolate lab, as well as probably running through the streets of New Bedford.
The workshop will introduce customer journey mapping as a tool to better understand customers’ needs and experiences. Together, we will: discuss key components of journey mapping brainstorm customer’s thoughts, actions, and experiences create maps to visualize the customer’s journey determine opportunities to adjust our messaging